THIS IS HOW fashion app Wish is advertising a pair of plus-size shorts.
Instead of hiring a plus-size model to wear them, they had a thin model jump into one leg and wear the shorts as a skirt. No, seriously.
Though the shorts are being sold through Wish, the brand that made the garment is not listed.
It’s a completely impractical way to show how something should fit on a person’s body – and as Jess Goodwin of HelloGiggles writes, “incredibly cruel”:
This is like the advertising equivalent of that one friend from high school who never passes up the chance to remind you of how much skinnier than you she is… [The image] communicates the taunting message that having a bigger body is a negative thing.
The listing has received criticism from across the plus-size fashion community, with designer Christina Ashman posting a rebuttal photo wearing a size small skirt on just one leg.
Her photo highlights the massive holes in the brand’s logic:
If plus-size ladies buy shorts based on how one leg looks on a whole petite woman, maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh.
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